Are brick-and-mortar retailers still clinging to outdated store concepts? Can they compete with the convenience of online shopping and all its benefits, including the ability to instantly compare prices?

“The “Amazon-effect” is impacting how retailers are thinking about their customers, their stores, and merchandise,” writes Elle Morris. She continues, “If they’ve learned nothing else, retailers now know they must up their on-line game if they are to be successful with today’s consumer.”

Find out what else Morris says in the Expert’s Opinion, Beauty is Still a Brick & Mortar Business.